Languages for buyers from abroad
You can read the portal in nine languages, with more on the way. We primarily serve buyers from German-speaking countries, the Czech Republic, Slovakia and Poland.
Who we are
From a property portal to a smart search engine for Croatian real estate
How we started
CroReal.com has gradually grown from a simple property portal into a more comprehensive data platform for Croatian real estate.
At first the main focus was aggregating listings – combining XML feeds from real estate agencies, manual uploads and automated data collection. Over time the project took on the idea of a “property search engine like Google”: the widest possible market coverage and smart processing of large numbers of listings.
Main areas of development:
Multilingual reach and foreign markets – CroReal has expanded into several language versions (CZ/DE/EN/HR/IT/SK/PL/FR/SLO, with more planned), aiming mainly at foreign buyers from Germany, Austria, the Czech Republic, Slovakia and Poland.
AI and data automation – automatic processing of listing texts was added, extracting information such as the number of bathrooms or amenities, AI translation, duplicate detection and merging of identical properties.
Market analysis – the project moved beyond classic listings. It began comparing prices across agencies, and an analysis of the gap between asking prices and official sale prices from data of the Croatian Ministry of Physical Planning, Construction and State Assets (MPGI) followed.
Marketing and monetisation – alongside free listings, paid promotion options were developed (TOP positions, homepage, banners, newsletter), together with SEO, link building and active work with real estate agencies.
Mobile app – an iOS app was launched with search by location, filters, map/nearby search, sorting, galleries, agency contact and newer features such as new-listing alerts and price comparison.
Overall, CroReal has evolved from “the place where Croatian property is all together” towards an intelligent property search engine that combines data aggregation, AI processing, market analysis and international marketing.
How CroReal evolved
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2020 01
Portal founded
CroReal.com – because Croatia’s property listings market was so fragmented, a single place for Croatian real estate is born.
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2021 02
A search engine like Google
The first big idea: index as many listings from the whole market as possible. First language versions: HR, DE, EN.
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2023 03
Agency XML feeds
Agencies connect their listings automatically and market coverage grows fast.
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2024 04
We passed 90,000 listings
CroReal became one of the largest property listing portals in Croatia.
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2025 05
Statistics and market analysis
Price comparison across agencies and against official sale prices from Croatia’s eNekretnine system (MPGI).
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2026 06
Merging listings
Duplicate detection – the same property from several agencies is shown once.
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2026 07
AI processing and translation
We extract details and amenities from listing texts and use AI to translate every listing automatically into 9 languages: English, German, Croatian, Italian, French, Polish, Czech, Slovak and Slovenian.
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2026 08
iOS app
Map and nearby search, new-listing alerts and price comparison.
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09
Today
An intelligent property search engine: data, AI, market analysis and international reach. And our work is far from over.
Main areas of development
Smart use of data
Artificial intelligence reads property descriptions, fills in details such as bathrooms or amenities, translates, and recognises when several agencies are offering the same property.
A look at real prices
More than listings: we compare what different agencies ask for similar properties, and official data from the Croatian ministry MPGI (eNekretnine system) shows what homes actually sell for.
Visibility for agencies
Listing is free. Agencies that want more can use highlighting, a homepage slot, banners or the newsletter – and we take care of being found in search engines.
CroReal on your phone
The iPhone app lets you find listings by place or on the map, filter and sort, browse photos, message agencies and get new listings and price comparisons sent to you.
Who is behind CroReal.com
CroReal is not a project of a large real estate group or an investment fund. We are a small independent technology project that started for a fairly simple reason: searching for property in Croatia seemed unnecessarily complicated to us.
Listings were scattered across hundreds of agencies and various portals, the same properties appeared several times, the information differed, and it was hard for a foreign buyer to get an overview of what was really on the market.
So we decided to try doing it differently.
A small project, a lot of automation
There is no large editorial team, sales department or dozens of employees behind CroReal. From the start we have built the project so that technology and automation handle as much of the work as possible.
We develop our own tools for collecting and processing listings, connect agency XML feeds, use AI for translation and structuring data, look for duplicates, and are gradually building something that resembles a property search engine more than a classic listings portal.
Put simply: we are trying to build something like Google for Croatian real estate.
We are building CroReal step by step, with an emphasis on automation. Our goal is not an expensive corporate structure but a useful product that we can run and develop in the long term.
That is also why basic listings for real estate agencies can stay free. Agencies can connect their listings via XML, update them automatically and reach foreign buyers through CroReal.
Only optional highlighting and promotion are paid. They help us fund servers, development, translation and the further growth of the project.
Why we do it
Because we believe that a good property search should not start with whoever paid the most for advertising.
We want to bring as much of the Croatian market as possible into one place, remove duplicates, make listings clearer, and let someone from Prague, Munich, Vienna, Bratislava or Warsaw search for Croatian property as easily as a local buyer.
Our technology, the volume of data we process and our traffic can be far larger than our team – and that is exactly how we wanted to build it from the start.
Operator
CroReal.com is operated by:
ITDNA s.r.o.Company ID: 10768131
Karla IV. 104/2
370 01 České Budějovice
Czech Republic
CroReal.com is not a real estate agency or a seller of property. It is a technology platform and a search engine/aggregator focused on property listings in Croatia.
Looking for property in Croatia?
Try our detailed search, or get in touch – we are happy to help.